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EliteProspects sets new record over NHL Draft week

13 October 2020 - 16:44

Everysport Media Group AB (ESMG) today announces that EliteProspects.com delivered a record-breaking performance in an eventful hockey week that included both the NHL Entry Draft and the start of free agency. A total audience of nearly 1.5 million unique visitors and 14 million page views broke the previous all-time high set earlier this year. – A focused strategy of premium content and unique features makes EliteProspects the go-to source for everything hockey, says ESMG’s CEO Hannes Andersson.

EliteProspects is a world-leading statistics database and one of the most popular hockey websites in the world. Founded in Sweden in 1999, the website has grown into a recognized encyclopedia for hockey fans all over the world. Over the last three years alone, traffic in North America has grown by more than 100 percent.

In a year where hockey at all levels was struck heavily by the COVID-19 pandemic, EliteProspects has relied on using the hiatus to develop new, unique statistics features and improved content to grow its audience. 2020 also saw the release of EP Connect, an online career suite for hockey players and coaches.

Nearly four months overdue from its original date in June, and held as a virtual broadcast rather than the traditional in-arena event, the 2020 NHL Entry Draft helped elevate EliteProspects to new record levels. The previous record of 1.3 million unique visitors was set in the first week of 2020 on the back of the World Junior Championships. 

Since 2016, average weekly traffic is up by more than 200 percent. EliteProspects.com has since established a North American office in Tampa, FL and solidly expanded its status as a trusted, global platform for hockey fans and industry professionals. Notable recognitions include a content partnership with the National Hockey League and customer relationships with several professional hockey teams. This year, EliteProspects also put out its own NHL Draft Guide, a comprehensive 1 200-page publication which was a massive success with Premium subscribers.

– Breaking this record under difficult circumstances coincides with the return of hockey in many places across the world. Our audience is thirsty for hockey to return to normalcy, and this response is a great indicator that our investments in technology and content is paying off, says Peter Sibner, President of ESMG North America and the EliteProspects brand.
 

Any questions answered by:                                                                                                                                                                   

Hannes Andersson, CEO, Everysport Media Group AB, tel: +46 70 736  56 25
e-mail: 
hannes.andersson@esmg.se

Peter Sibner, President ESMG North America, Inc, tel: +1 941 210 1900,
e-mail: 
peter.sibner@esmg.se

Everysport Media Group (publ.) (ESMG) is a Swedish publicly listed media group with roots in sports and gaming. Our strategy is based on two main components: Content and Media. Within Content, ESMG is a leading provider of performance data, betting tips and sports news. Some of our clients are gaming operators, sports associations and media organizations. Our media portfolio garners over 2 million interactive viewers across multiple platforms, sites, and networks within the industry. 

Provided by: Cision
Spotlight (Sweden)
Everysport Media Group AB
Everysport Media Group is a media group focused on sports content. Today, the company operates a number of different sports sites with content on football, ice hockey, golf, and tennis. Examples of sports sites under the operation of the group include Svenskafans.com and Fotbolldirekt.se. Additionally, betting information is offered via a number of services, such as Sporttjänsten and Travtjänsten....
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