Avanza was founded in 1999 and has since grown from being a small, pure stock broker on the Internet to becoming Sweden's leading savings and investment platform that challenges the major banks and insurance companies in Sweden's savings market. A market where there are still great opportunities for growth. Avanza's focus is the Swedish savings market, which amounts to SEK 8,300 billion. Sweden has one of the world's highest share of equity and fund savings. An estimated 80 percent of the population saves in funds.
19 Oct 1999